Product Analytics

New customers

RevenueCat · install estimate

Trials

Last 30 days · UTC

Monthly recurring revenue

Current monthly run rate

Revenue · last 30 days

Transaction count unavailable · before fees/taxes

Install → trial

30-day new-customer cohorts · UTC

Trial → paid

Converted in period · UTC

Trial-start cohort rate loading

Install → paid

30-day new-customer cohorts · UTC

Where new profiles come from

Last 30 days

New profiles · RevenueCat new customers unavailable. Different populations: profiles are counted when created; RevenueCat customers use first-seen or first-purchase dates. This is not a breakdown of all installs.

Top countries

Self-reported during onboarding, not ad attribution. Based on new onboarding profiles from the selected UTC period, including today.

Your new profiles

Last 30 days

Women and men

Recorded profile sex; includes saved defaults.

What brings them here

How they feel about their health

Age groups

Last 30 days

Age at onboarding, from saved birth dates. Includes app defaults; missing or invalid dates stay “Not recorded.”

What each channel brings

Top 5 sources

Each bar shows the mix of reasons within that source—not conversion rates. Missing answers remain in the totals.

RevenueCat + Supabase · UTC · Today is partial · Refreshes every minutemetrics: loading · conversions: loading · audience: loading
About these numbers

New customers are RevenueCat customers grouped by the earliest first-seen or first-purchase date, not App Store downloads. Aliased customers are excluded. Trial → paid counts trials becoming paid during the selected dates, excluding renewals; its separate cohort rate groups trials by start date. Install conversion ratios use new-customer cohorts and conversions observed through today, so recent cohorts have not matured. Trial starts follow RevenueCat’s New Trials metric, including trial-to-trial product changes. Revenue covers the selected 30 UTC days, net of refunds but before store fees and taxes. MRR is the current monthly-normalized subscription value. Onboarding charts describe profiles created in the selected period, not every install. Sex and country may include defaults saved by the app.